The PostTag platform is truly frictionless, because we “push” the driver to the right address. Other systems we’ve looked at do the opposite – they ask the customer to generate a locator code, or even create and remember a few random words to “pull” the driver to their address.
Sorry, but that’s just too much effort.
We know that if you prolong the ordering process with visible hurdles you reduce the likelihood of that customer completing the order.
Less friction equals more sales.